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Dread Marketing Your Business? 5 Ingenious Strategies To Make Marketing Painless (and Profitable)

Are you a reluctant rainmaker? You’re great at what you do and would rather much spend your days doing that… than having to beat your own drum, and rattle neighboring trees to make new business fall into your lap.

If you view marketing as a pesky, annoying activity you have to get done rather than something that makes you leap out of bed every morning as you live and breathe (like me), then my friend, this article is for you.

Chances are if you groan when you think about marketing, it might be because at some level you think sales and marketing is about pushing, coercing or manipulating people into buying your services.

Ugh.

I don’t blame you if you feel less than thrilled if that’s what you think. Fact is that’s still the way most people teach marketing but to me that’s annoying, sneaky, and very outdated.

And, in case you needed any more reason to abandon that train of thought, in this new economy, that kind of approach just doesn’t fly.

Our clients are savvier than they’ve ever been in the history of marketing. They’re far more demanding, And they’re far more skeptical. Real marketing is about building relationship and establishing value first. If you’ve done a great job doing that – they’ll be the ones coming to you asking “how do I get more?” No magic tricks, hypnosis or voodoo involved. Just plain old-fashioned value combined with a dash of integrity and a good dose of creativity.

Here are 5 easy strategies to climb back in the saddle and make promoting your business a breeze:

  1. Give up chasing the sale (that’s the old school, old economy method). Most companies are so busy focusing on lead generation and finding new customers, they completely ignore the ones they have, and those customers wind up never buying from them again. That’s backwards, especially when you remember it costs five times as much money to sell to a new customer than it does to get an existing customer to buy again. Invest at least as much time and money into developing relationships with your existing customers as you do trying to find new ones.
  2. Get very clear about who you’re selling to. Don’t think of your target market as a target market. Think about them as a single individual – your ideal client. Give them a name, create a profile for them so that they’re a living breathing person. Now write all your marketing as if you’re writing just to that person. This will prevent your marketing from sounding like a boring mass marketing.
  3. No more marketing one night stands! Forget firing off just one marketing piece and expecting the poor little guy to do all the heavy lifting for you. At the bare minimum your marketing should be a 3-step campaign. Some of the most biggest (and most successful) campaigns I’ve ever done have involved as many as 49 different steps – in a range of different media. Repetition is key. You have to be like Waldo in your target market – popping up everywhere your prospects are looking.
  4. Create a marketing calendar for your business. This is a monthly and then weekly breakdown of all your marketing activities that you need to be doing in order to be filling your marketing funnel with qualified leads. Marketing is a process, not an event. It’s highly likely that if your marketing isn’t scheduled to happen in advance, then it doesn’t happen (unless you’ve got a cash flow crisis).
  5. Learn how to market your business but if it’s not your true love, then, outsource it fast and get out of your own way. Some of my best private clients are themselves very good marketers, so why do they hire me to help them? Because while they might be good at marketing, they’re not great at it – and it’s not their one supreme skill. Their time is far better spent doing what their supreme talent is – that might be face-to-face relationship building with giant accounts, beavering away in the back room creating new products, or implementing processes and systems to make their businesses run like a well oiled machine. Whatever your supreme talent is, that’s where you add the most value to your clients, and to your business. If marketing isn’t what you live and breathe – that’s ok. You don’t have to. There are plenty of great copywriters you can outsource it to (ahem!).

But what you do need to know is what great marketing looks like, and how to tell a great marketer from just a good one.

And one final word of advice, no matter who you use to help you with your marketing, never, ever hand over the reins to them entirely. This is YOUR business and as business owner you always need to keep a watchful eye on your marketing. It’s the lifeblood of your business.

A Business Success Formula That You Can Teach Your Kids

In our previous article we shared Sean Rasmussen’s teachings around developing a healthy self image. This article follows on from that discussion as we share more of his valuable teachings around being successful in business.

How would you like to know Sean Rasmussen’s Business Success Formula?

Teaching these understandings to your children will set them on the path to being successful entrepreneurs.

Sean introduced a simple formula that will get results in business. The formula is…

(Training + Tools + Team) X Time = Results.

This formula can fit all business models, whether it be Network Marketing, conventional business or an Internet Based Businesses. This fits with what we have read about Robert Kiyosaki and his Business Builder model (as opposed to small business). He describes building a business system that will grow itself. Sean’s formula formed the bases of the whole Boot Camp of which we were taught how to address each aspect through Internet Marketing.

In our recent article about David Wood we discovered that he also uses this formula for business success and he taught us how to apply it to Network Marketing.
Training: Attend the boot camps, join a program, find a mentor and study the business system.

Tools: Use the tools provided by the business system. Use the tools that work, don’t be a tool trying to work it all out for yourself! Or as David Wood says, “Use the tools, don’t be a tool!”

Team: Build a team of experts around you who build your business. In internet marketing it may be virtual assistants, ghost writers and marketers whom you can contract very inexpensively from counties such as the Philippines or India. With Network Marketing it will be the people in your upline as well as those in your own network that form your team. You help them build their business and yours will naturally become successful as well.

Time: Give it your all! Without putting time into your business initially it simply won’t be successful. With businesses that grow and generate a passive income the amount of time you need to commit it great to begin with and the income is small, but as your business grows your work time will diminish, but your income will continue to grow!

Results: Your income generated from your business.

Teaching Kids the Business Success Formula

The Business Success Formula can easily be taught to kids. Firstly help them get started with an enterprise. This way they will learn all about it. For example my son Flynn has learned a huge amount about bee keeping, harvesting and processing honey and then marketing it.

Next teach them how they can make their business easier by utilizing the right tools. In Flynn’s case it was about borrowing the right extractor equipment and using an expert’s advice (his Grandad) which saves him time.

Then investigate ways of putting a team together to make the process less work and more profitable. Flynn utilized his friends to help bottle the honey, he had people selling his honey on consignment and he found people to take his honey to the market. He wasn’t doing all the work!

Explain to your kids about delayed gratification. That is: put the hard yards in now for a financial reward later. Once they see a result in their wallets/purses then they will fully grasp Sean’s formula for business success. Flynn has realized this. He used all his own money to buy his honey and he also paid for everything he required to bottle and market it He understood that he needed to make his business work in order to get his money back with profit. Once he experienced a result with his first batch of honey, he became much more focused and determined with his second batch, which by the way he invested twice the capital!

Three Reasons Why People Are Not Making Money Right Now!

Sean Rasmussen also pointed out three reasons why people are not making money right now. He emphasizes the importance of “Action, Intention and Value”. When people use the Business Success Formula, and also attend to and are clear on these three things, they are perfectly set up to make money in their chosen enterprise.

Action

Action is obvious. Take action straight away whenever an idea or opportunity presents. As soon as an idea presents itself, build upon it. Avoid killing the idea with all the “what ifs”.

Intention

To illustrate the point about Intention, Sean had us all write onto a small card what our intent was for the three days at the boot camp, and then we put the card in our pocket to be carried around where ever we went. The idea is… we thought about and put out to the universe our intent without trying to force an answer or outcome. Amazingly, by the end of the three days the answers to our intention were answered! Intention can also be aligned with having a plan.

Value

He refers to Value as being your highest values. Sean Rasmussen explains that your highest values dictate what you focus on. So it is crucial to ensure that what you want, whether it be health, money, family or whatever, is high up on your value list, otherwise it simply won’t happen.

Our Money Mastery mentor, Paul Counsel, also enlightened us to this very important distinction. For us we struggled with putting business ahead of family as our highest value. Our kids have always been our highest value and consequently take up all our time and energy. So what we learned was that we needed to align business with our highest value of family. Hence we have done that with this very blog and with other enterprise we are pursuing. By aligning our highest value with business, we then have better focus and desire, and our enterprise is moving forward and so are our entrepreneurial mindsets.

So there you have it… Sean Rasmussen’s Business Success Formula.

Flynn celebrating his business success!

In our next article we will talk more about the wonderful personalities we met whilst on our Boot Camp and the sorts of things they are doing to inspire others about the tremendous opportunity for our kids (and us grown ups!) with building a membership site on the internet. The figures possible… are mind-blowing!

The Real Ways To Advertise Your Business Online

eBay – It generates massive traffic.

You may think that this is a mistake and that eBay is only any good for selling off your old set of golf clubs. However tens of thousands of people register with eBay daily and over a billion page views were registered in 2007 alone! eBay is one of the most visited sites on the internet.

There are several ways you can advertise on eBay:

Online Auctions: Sell your products on eBay and drive customers to your personal website by including links to your About ME page. The About ME page is the one place on eBay that you are allowed to place external links, provided the site is the seller’s own personal site, not part of a larger site.

About ME: This page is the ticket to driving traffic from eBay to your own site. Place a well-placed link on your About ME page, and tell your visitors why they should visit. Please, make sure it complies with all eBay policies! Your account can be suspended for not abiding by eBay’s rules. Use your best copy-writing skills to draw in traffic to your About ME page, then to your site. Also, be sure to have a link on your personal site that allows users to sign up for a newsletter. This way, if they aren’t going to purchase, you can keep in touch. Learn more about creating an about us page for your eBay store, website or blog here.

My World Page: This page is also highly indexed by Google and the rest of the search engines. A quick example: Google your own eBay user ID. The My World page often is listed first! Use this page to advertise your items, talk about your business, and customize the best way to persuade viewers to visit your About ME page.

Social Bookmarking: There are many social websites that let you join a community and gain a following and the number is increasing every day. Two of the largest are Facebook and Twitter. Facebook allow you to advertise and have an advertising account. The potential is great for getting targeted traffic to your website. StumblUpon is a link sharing website that brings your favourite websites to you based on your interests. It has the potential to bring hundreds of thousands of visitors, but your content needs to be exceptional.

The thing about social bookmarking is that you can’t just drop your links into a social networking website and expect to generate traffic and you may be better off investing your time in writing articles. However, these websites can provide a useful back-link to your website and the opportunity should not be overlooked to use them.